Sustainable Tourism & Hospitality Management

Address: 441 Bryan Building
Phone: 336.334.3797
Web site:

Majors & Concentrations

  • Sustainable Tourism and Hospitality (U457)

About the major

Our Sustainable Tourism and Hospitality (STH) curriculum prepares students for a variety of management positions and supporting roles in the hospitality and tourism fields. Through coursework, hands-on team projects, experiential learning, and global experiences, STH graduates are made ready to pursue leadership opportunities in hotels, restaurants, conference and travel services, and tourist attractions. Beyond fulfilling the core program classes, students are required to document a minimum of 600 hours of industry work experience and are encouraged to study abroad on a short-term or semester-long basis.

Program development has been guided by internationally recognized champions of sustainable hospitality, responsible tourism, and sustainable development. Our curriculum reflects our mission to equip students with relevant knowledge and skills to participate and compete successfully in the 21st-century global society and economy, and supports the mission of the Bryan School of Business and Economics, which focuses on sustainability, ethics, innovation, and globalization. As hospitality and tourism professionals, graduates of our program will be positioned to achieve the triple bottom-line goals of economic viability (profit), social responsibility (people), and environmental protection (planet).

What's Unique about the Sustainable Tourism and Hospitality at UNCG?

  • It is the only four-year degree program of its kind in the Piedmont Triad of North Carolina.
  • Courses span multiple fields, including business, food operations, hotel management, and tourism.
  • Students get hands-on experience via class projects and required professional experience.
  • Industry mentors, guest speakers, and field trips focus students on real-world challenges.
  • Opportunities abound for students in this major with more than 300 hotels and 750 restaurants in Greensboro and surrounding areas, including the LEED-certified Proximity Hotel.

Academic clubs and organizations

Our local chapter of the National Society of Minorities in Hospitality builds and maintains relationships between professors, students, and hospitality professionals in ways that encourage involvement in the organization, university, and community.

Student opportunities

  • Career networking is offered through multiple contact points with industry leaders and organizations during the course of the STH degree program.
  • The Disney College Program attracts many of our program majors.
  • As part of the program's capstone course, hands-on projects provide students with practical experience and serve as an excellent addition to their professional portfolios upon graduation.
  • The Bryan School and UNCG Career Services Center both provide assistance in preparing students to secure part-time or full-time employment while in school and upon graduation.
  • Professional development opportunities include leadership seminars and attendance at conventions.
  • A considerable number of UNCG students study abroad in conjunction with their major.


The supply of graduates with a specialized focus on the hospitality and tourism industry is very small compared with the huge demand of this fast-growing industry worldwide. Graduates in hospitality and tourism often have a competitive edge over students with degrees in general business or other programs not specifically focused on the industry and can move up in the ranks more quickly.

Career options include management positions in hotels, food service, tourist sites and offices, private clubs, luxury and health resorts, and meeting/event services. Graduates of the program have also opened their own businesses, e.g., catering services.

Professional organizations

  • American Hotel and Lodging Association (AHLA)
  • Hospitality Sales and Marketing Association International (HSMAI)
  • National Restaurant Association (NRA)
  • Travel and Tourism Research Association (TTRA)
  • Southeast Tourism Society (STS)
  • Club Managers Association of America (CMAA)
  • Professional Convention Management Association (PCMA)
  • The International Association for Exhibition and Events (IAEE)

Note: Students desiring to transfer to the program from N.C. community colleges should focus on completing the associate of arts or sciences degree; technical courses will not transfer.

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