Marketing

Address: Bryan School of Business and Economics
Phone: 336.334.3797
Web site: bae.uncg.edu/meht/

Majors & Concentrations

  • Marketing (BS) U327
  • Marketing 2Plus (BS) U707

What's Unique about Marketing at UNCG?

In addition to the academic work, Marketing majors participate in experiential and hands-on learning projects in courses such as Principles of Marketing, Promotion Management, Marketing Research, International Marketing, and Advanced Marketing Management. In addition, four new courses open to all majors have been added in the area of Professional Selling .  These courses require students to apply their academic knowledge to solve real marketing problems and to develop marketing strategies for local businesses and organizations. Student teams have won national and university awards for these projects.

Academic clubs and organizations

  • American Marketing Association (student chapter)
  • Beta Gamma Sigma International Honor Society
  • Black Business Students’ Association
  • Collegiate Entrepreneurs Organization (CEO)
  • Delta Sigma Pi Business Fraternity

Student opportunities

Students have the opportunity to engage in product and market development on an international scale through Export Odyssey, which is a team-based project in the International Marketing course. Students gain a global marketing outlook, access electronic databases to create and implement strategic initiatives to build marketplace awareness of products, and formulate and facilitate transactional exchanges with domestic and international companies.

Marketing students can join the student chapter of the American Marketing Association and compete in the annual Intercollegiate Case Competition. Students work on creating implementable marketing solutions for select companies and may have the opportunity to present their findings at the annual conference in New Orleans each spring. The 2014 case focused on a re launch strategy for Hershey Company';s Take 5 candy bar.

Through the Principles of Marketing class, students gain an understanding of how to identify new market opportunities, identify the right target audience, and develop comprehensive strategic marketing plans for new and innovative products and services that can fulfill unmet consumer needs in the marketplace.

Principles of Marketing students gain an understanding of the marketplace through a marketing simulation that culminates in the biannual marketing challenge sponsored by BB&T Bank of North Carolina. Students compete and receive awards for making strategically profitable marketing decisions in the simulation.

Students can participate in Bryan School internship opportunities, and specific paid and unpaid marketing internships are available to marketing majors with GPAs of 2.75 or higher. The marketing faculty also is developing an internship course in personal selling to equip students with experience, skills, and tools to succeed in selling and sales management.

Students who want research opportunities can work with faculty as a part of the university's Undergraduate Research Assistant program and the Honors program.

The Bryan School has numerous partnerships with other universities that allow students to study abroad. In a recent year, 26 Bryan School students studied in 17 countries.

Graduates/careers

Career options are many and varied. Students pursue careers with marketing firms, with marketing departments in businesses and organizations, with sales organizations, and with international firms. Students may work in the areas of marketing research, promotion management, international marketing, and marketing management.

Careers of marketing graduates include founder and president of Atlantic Webworks, Greensboro, N.C.; production manager, Polo Ralph Lauren, New York, N.Y.; marketing manager with Procter and Gamble, Boston, Mass.; vice president, Remington Arms Co., Madison, N.C.; and senior vice president, McCann Erickson, Los Angeles, Calif.

Many graduates extend their degrees by entering master's and doctoral programs.

Professional Organizations and Accreditation

The Bryan School of Business and Economics is one of the largest business schools in North Carolina; its AACSB International accreditation in business and accounting puts it among the top 3 percent of business schools in the world.

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