Marketing

Address: Bryan School of Business and Economics
Phone: 336.334.3055
Web site: www.uncg.edu/bae/badm

Majors & Concentrations

• Marketing (BS) U327
• Marketing 2Plus (BS) U707

What's unique about Marketing at UNCG?

In addition to the academic work, students majoring in marketing will participate in experiential learning in courses such as Promotion Management, Marketing Research, International Marketing, and Advanced Marketing Management, which require students to put their academic knowledge to use solving real marketing problems for local businesses and organizations. Student teams of marketing majors have won nationwide and university awards for these projects.

Academic Clubs and Organizations

• American Marketing Association student chapter
• Beta Gamma Sigma
• Black Business Students' Association
• Bryan Student Advisory Council
• Collegiate Entrepreneurs Organization (CEO)
• Delta Sigma Pi
• Human Resource Management Association

Student Opportunities

• Marketing students can compete in the Chevrolet competition in one of the upper-level marketing classes. One of the student team members is now working for Chevrolet's advertising firm and two were offered internships.
• Students can participate in Bryan School Internship Opportunities, and Marketing 450 makes specific paid and unpaid marketing internships available to marketing majors. The marketing faculty is also developing an internship course in personal selling.
• Research Opportunities: Students can work with faculty as a part of the university's Undergraduate Research Assistant program and as a part of the Honors Program.
• Study Abroad Opportunities: The Bryan School has numerous partnerships with other universities that allow students to study abroad.

Graduates/Careers

Career options are many and varied. Students pursue careers with marketing firms, with marketing departments in businesses and organizations, with sales organizations, and with international firms. Students may work in the areas of marketing research, promotion management, international marketing, and marketing management.

Careers of marketing graduates include: Founder and President of Atlantic Webworks, Greensboro, NC; Production Manager, Polo Ralph Lauren, New York, NY; Marketing Manager with Procter and Gamble, Boston, MA; Vice President, Remington Arms Co., Madison, NC; Senior Vice President, McCann Erickson, Los Angeles, CA. Many graduates extend their degrees by entering master's and doctoral programs.

Professional Organizations and Accreditation

The Bryan School is accredited by the AACSB International (Association to Advance Collegiate Schools of Business) and is among the top 10 percent of business schools nationwide that have earned accreditation at the undergraduate and graduate levels in both business and accounting.

« Back to All Majors